CRM & Email Marketing Manager (m/f/x)
At Visable Labs we strive to connect demand and supply in the digitized B2B world. As a laboratory for innovative solutions in tech, product and marketing we help purchasers to stay ahead of the game on all platforms of the Visable Group. With a reach of more than 3.7 million B2B purchasers per month, the Visable Group is operating the leading B2B marketplaces in the D-A-CH region “Wer liefert was” (wlw) as well as the European B2B platform EUROPAGES in 26 countries.
As part of the Visable Group, we are backed up by a proven business and as a separate entity, we work in cross functional teams, agile and at full speed like a startup. Our headquarter’s in Hamburg and offices in Berlin and Paris make us a truly European company.
What you'll do:
As a CRM Manager at Visable Labs, you will be responsible for operational implementation of CRM campaigns, automated life-cycle programs and transactional e-mail communication that engage and retain users through their entire customer lifecycle. You will closely work together with the Head of CRM and be part of a interdisciplinary team in Berlin.
Support the selection and implementation of a new CRM Tech Stack
Conception, development and implementation of strategies to improve personalized customer retention and loyalty
You will coordinate the briefs for design, localization and template build, building segmentation where needed and scheduling the campaigns through our CRM tool
You will be responsible for providing weekly and monthly reports for CRM activity as well as specific campaign performance analysis when required
Establish stable testing setups and quality assurance for transactional emails and marketing campaigns incl. verifying copy, layout, links, as well as covering deliverability issues
Collaborate closely with internal departments (design, online marketing, customer service, product management) to plan email marketing activities
Staying up-to-date with the latest trends in, competitor activity, innovations and opportunities within the email marketing space
What to bring:
2+ years of experience working in CRM marketing as a CRM Email-Marketing Manager or similar role
Experience with Marketing Cloud solutions or other email marketing tools, and/or customer data platforms
Analytical and data-driven decision-making competence - but also listen to your gut feeling
Creativity and a feel for great target-group-oriented content
Your eye for detail always allows you to achieve your high-quality standards in your work
Basic knowledge of HTML and CSS is considered as a plus
Fluent German. Advanced English knowledge
A Startup mindset: taking ownership, looking for challenges and embracing a culture of failure
A can-do attitude
What we offer:
The opportunity to shape the future of online B2B business and build a European champion
A multinational team with diverse backgrounds and languages
An experienced management team of serial entrepreneurs who know how to build a fun, fair and successful company
Regular team events, team breakfast, Mate, coffee & tea, snacks and much more
A spacious, contemporary and bright office in the heart of Kreuzberg
The ability to unplug from the office desk and work remotely from wherever you want twice a month
A furry feel-good manager (our Golden Retriever girl ‘Coco’)
And lastly, an ego-less, product-focused working environment
If you would like to work with us, we would love to hear from you!
Please send your application with a meaningful CV, cover letter, and your starting date to Vera Unterberg: email@example.com
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.